Nearly three months ago, I opined that Marvel and Disney were doing a stellar job with marketing Guardians of the Galaxy.
Now I’m not so sure. What’s changed?
That’s the problem. Nothing’s changed. Since late February, audiences haven’t seen a shred of new footage. Additional photos, trailer amalgamations and a television special have simply recycled bits from the trailer.
For a comic book geek and MCU fan, it’s really irritating.
For audiences, it does nothing–and that’s bad. Never a good sign when general theater-going folks don’t know what the hell a major tentpole property is.
Yes, Guardians isn’t necessarily a hot comic property, and initial PR made great use of this. But the slow-burn campaign isn’t working so hot.
C’mon, fellas. Don’t leave us hanging!